Legendary Moments
Media Art Direction, OOH, Print, Digital, Social
Client Toyota
Toyota Legendary Moments returned for another season, this time celebrating AFL great Eddie Betts and one of his most memorable goals. With Eddie's personality at the centre of the creative, the campaign balanced humour and nostalgia while recreating the moment in true Toyota style.
I had the opportunity to art direct the hero photography, working closely with the photographer to shape the visual direction of the shoot. From there, I rolled the creative out across a wide range of campaign assets, making sure the photography and design worked together as a cohesive campaign from launch through to execution.
Working with children on set required flexibility and quick decision-making, adapting the creative approach throughout the day to capture genuine moments without losing momentum.
Photos shot by Chris Hillary
