Good for Footy
Media Art Direction, OOH, Print, Digital, Social
Client Toyota
The Toyota Good for Footy Raffle was given a fresh creative direction, moving away from the traditional footy aesthetic that had been used in previous years. By shooting in a studio instead of on location, we were able to create a more graphic, youth-focused look that felt contemporary while still celebrating the grassroots spirit of the campaign. Featuring AFL and AFLW stars, Marcus Bontempelli and Ash Centra, the new imagery helped position the campaign in a way that felt both authentic and modern.
I art directed the shoot alongside the photographer, shaping the creative direction from concept through to the final imagery. The result was a flexible suite of assets that established a refreshed look for the campaign and translated seamlessly across digital, print and event collateral. The overall look was a different approach for Toyota, but made the Raffle stand out, and remind everyone that they’re the best in the game.
Photos shot by Chris Hillary
