Vixens Content

WorkSafe wanted to create content that felt more personal than a traditional campaign, using the Melbourne Vixens to start conversations around workplace safety. The project centred around a podcast-style interview series, paired with a consumer promotional video designed to extend the campaign across social channels.

I developed the creative direction for the shoot, designing a custom set that gave the series its own identity while feeling authentic to the Vixens brand. With a long-standing interest in interior design, I especially enjoyed the production design process, carefully selecting furniture, styling and colour to create a space that felt warm, contemporary and inviting. Creating the environment was just as important as the content itself, helping establish a relaxed, conversational tone that carried through every episode.