Team Everyone
Media Art Direction, OOH, Print, Digital
Client Toyota
For the Paris 2024 Olympics, I art directed and designed the ‘Team Everyone’ campaign for Toyota. I worked with Olympic and Paralympic athletes, Ryley Batt, Ellie Cole and Jess Fox to bring this idea to life. The idea was that every person that contributes to sport at every level is part of the team, from grassroots players, to volunteers, to friends and family, to Toyota teammates, to the elite.
I designed assets for brand and Ambassador socials, decals for internal theming, Channel 9 print and digital, merchandise for the athlete unboxing videos, Dealer activations and over 1,500 OOHs. The Big Tulla OOH, stretching 40 meters wide, was the biggest and most impressive asset of the campaign. This was the cherry on top and perfectly captured the excitement of the Games.
We created a social content series showcasing stories of young athletes inspired by their heroes and supported by their communities.To celebrate Jess Fox’s incredible wins, I quickly whipped up 20 digital OOHs and a full page print ad which went live the next day. This was the perfect way to celebrate Aussie gold!
Photos shot by Brett Hemmings
